Selling event tickets doesn’t have to rely on ads alone.
With Event Coupon Codes on PayDues, you can turn your speakers, artists, DJs, and performers into active promoters — each with their own personalized discount code that fans can use at checkout.
This guide shows you exactly how to create coupon codes, how guests use them, and smart ways to use coupons to drive more ticket sales.
What Are Event Coupon Codes on PayDues?
Event Coupon Codes allow you to offer discounts at checkout when a guest enters a valid code.
On PayDues, you can:
- Create unique coupon codes per speaker or artist
- Offer fixed discounts (₦) or percentage discounts (%)
- Limit usage, set expiry dates, and track performance
Example:
“Use JANE1000 to get ₦1,000 OFF your ticket.”
Step-by-Step: How to Create Coupon Codes for Your Event
Step 1: Open Your Event
- Log in at https://dashboard.paydues.ng
- Click Event Ticketing from the sidebar
- Select the event you want to promote (e.g. The Apex Gala)
Step 2: Go to the Coupons Page
- At the top of the event page, open Tickets
- Click Tickets → Coupons
This opens the Coupons section for that event.
Step 3: Create a New Coupon
- Click Create Coupon
- Fill in the coupon details:
Coupon Code
Create a unique code per speaker or artist:
JANE1000DJKAY1000HEADLINER1000
Discount Type
- Choose Fixed (₦) for clear discounts like ₦1,000 OFF
- Or Percentage (%) for flexible pricing
Value
- Example: ₦1,000
Max Uses
- Unlimited, or a fixed number (e.g. first 100 fans)
Minimum Purchase
- Optional — can be left at ₦0.00
Expiry Date
- Set a deadline (e.g. day before the event or promo cutoff)
- Click Create Coupon to save
Repeat this process for each speaker, artist, or partner.
How Guests Use Coupon Codes at Checkout
- Guests visit your event ticket page
- They select their ticket type
- At checkout, they’ll see the Coupon Code field
- They enter the code (e.g.
JANE1000) - Click Apply
- The discount is applied instantly
- They complete payment at the reduced price
Simple, fast, and transparent.
Smart Campaign Idea: One Coupon Per Speaker or Artist
Here’s how organizers are using this to boost sales 👇
1. Give Every Speaker or Artist a Personal Code
Each person on your lineup gets their own discount code.
2. Ask Them to Promote It
They record a short video saying:
“I’ll be live at The Apex Gala.
Use my code OBO1000 to get ₦1,000 OFF your ticket.”
3. Let Them Share to Their Audience
Instagram, TikTok, WhatsApp Status, X, Telegram — everywhere.
4. Repost on Your Event Pages
You double the reach by sharing their promo videos too.
Why This Works
- Turns every speaker into a sales channel
- Reaches new audiences organically
- Creates urgency with limited discounts
- Tracks which speaker drives the most ticket sales
- Makes fans feel rewarded and involved
Final Thoughts
Coupon codes aren’t just discounts — they’re growth tools.
With PayDues, you can:
- Sell more tickets
- Track performance
- Reward collaborators
- Run smarter promotions
👉 Log in to https://dashboard.paydues.ng and start creating coupon codes for your next event.
